Mcdonalds Company Profile And Industry - 784 Words

McDonalds Expands to Vietnam Hieu Le Columbia Southern University 3 Contents McDonalds Expands to Vietnam 3 Introduction 3 Company Profile and Industry 3 Country Description 4 Conclusion 5 McDonalds Expands to Vietnam Introduction McDonalds is one of the largest fast-food restaurants in the world, which serves burgers, soft drinks, and other type of foods and drinks as well. McDonalds was founded in 1940 by Maurice and Richard McDonald (McDonalds, 2016). The firm?s headquarters locates in Oak Brook, Illinois. McDonalds is currently serving over 100 countries globally, and it expands gradually in recent years. The firm?s business model focuses intensively on the franchising restaurants. Thus, the majority of the organization?s revenue depends heavily on its franchise divisions, which operate by its franchisees. Company Profile and Industry In March 1st, 2015, the company had hired the new CEO, Steve Easterbrook to revive its revenue, which has been declined in recent years. The firm?s major rivals include Burger king, Chick Fil A, Hardy, and Taco Bell. However, in the last decade, the fast-food industry has been noticed of business stagnation due to consumers change their eating habits to heathier foods. As the end of 2015, the total revenue of the firm is $66.3 billion, and its total asset is $38 billion (McDonalds, 2016). According to August, Mayer Bixby (2013), joint venture is the most practical business strategy that businesses utilize inShow MoreRelatedMcdonald Business Environment906 Words   |  4 PagesIntroduction McDonald Corporation is the world’s largest chain of hamburger fast food restaurant. There are over 30,000 McDonald’s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9Read MoreGeneral Information / History : Starbucks1062 Words   |  5 Pagesfounders sold the company to the present CEO Howard Schultz for $7 million (â€Å"Starbucks Corporation†). Currently having 22,519 retail stores worldwide, Starbucks has developed into the largest coffeehouse company globally (â€Å"Starbucks Company Profile†). They sell a variety of products, such as handcrafted beverages, packaged coffee, bottled drinks, tea, single-serve products, merchandise and snac k, at licensed stores and grocery markets (â€Å"Starbucks Corporation Public Company Profile†). Business CategoryRead MoreMarketing Analysis : U.s. Capita Coffee Essay782 Words   |  4 PagesUniversity Industry Analysis. Study shows that U.S. per capita coffee consumption has not really varied in over 15 years. 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The firm was forced to vertically integrate through the local food industry on a heroic scale,importing tomatoe seeds and bull semen and indirectly managing dairy farms,cattle ranches and vegetableRead MoreProfile the Market1023 Words   |  5 PagesExecutive Summary For the purpose of this essay, I have taken into consider two organizations from the fast food industry. I chose McDonald s as it is primary operator in this market and holds the highest market share. I chose Hungry Jack s as the product they offer is similar to McDonald s and I thought it would be interesting to compare marketing strategies of two organisations which offer a fairly similar product. Table Of Contents Market Position 3 Target Markets Read MoreMcdonald s Successful Fast Food Chain911 Words   |  4 PagesMcDonald’s was founded in 1948 after Dick and Mac McDonald shut down the Bar-B-Que restaurant. Three months after shutting it down in December it reopens as a self-service drive in restaurant known as McDonald’s. 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